Selfridges
In keeping with Selfridges tradition for providing its customers with glamour and entertainment while browsing, choreograph several customised dance pieces for The Beauty Project, an in-store, month long festival celebrating every definition of beauty.
The project included over sixty performers parading through the entire store on four consecutive weekends. Vikki created the site specific performances that punctuated the entire festival while her experienced team of floor mangers ensured that the procession could seamlessly spiral down the escalators of this iconic store without ‘stopping shopping’.