Nike
As part of the UEFA Women's Euro 2025 Kit Reveal, Nike envisaged a typical football crowd, which was to be punctuated with female footballers representing five different federations. Guests were seated amongst the crowd to experience ‘Fandom’ at its most infectious level.
Vikki, oversaw casting, music creation, movement direction and staging. The reveal involved hundreds of performers and styled football fans, who were directed to chant, move and respond to an imaginary cup final. Twenty one live drummers provided the powerful sound score, while the camera crew captured the footballers revealing their new kit mid crowd. Ms Banks also made an appearance and performed during the finale which culminated with all ten athletes entering the pitch for a final celebratory moment.