Adidas
Adidas together with the Tokyo based White Mountaineering label commissioned Kinetic Lights to design a custom made light show utilising their fixtures, winches and software. Vikki’s challenge was to direct a cast of 25 models in and around the rig to create a press worthy show with only one short rehearsal.
Each model was individually choreographed as they all had their own route, which led them to their position within the pyramid. Once in place they were ‘scanned’ by their own triangular light, when all 25 models had accumulated the entire rig started to shift, undulate and tip while the cast remained framed within the illuminated structure. For the finale the models moved in unison and switched positions, triggering the final lighting sequence. The show was a huge success, rapidly spreading across social media and going viral within hours.