Adidas
Adidas together with the Tokyo based White Mountaineering label commissioned Kinetic Lights to design a custom made light show utilising their fixtures, winches and software. The challenge was to direct a cast of 25 models in and around the rig to create a press worthy show with only one short rehearsal.
Each model was individually choreographed as they all had their own route which led them to their position within the pyramid. Once in place they were ‘scanned’ by their own triangular light, when all 25 models had accumulated within the pyramid the entire rig shifted, undulated and tipped while the cast remained in place. For the finale the models moved in unison and switched positions, triggering the final lighting sequence. The show was a huge success and rapidly spread across all social media platforms and went viral in just a few hours.